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Proactive Librarianship: Marketing and Public Relations
A Manual for Workshop Presenters

Rheina Epstein

This training manual has been prepared following workshops held in Africa on "Proactive Librarianship: Marketing and Public Relations" for librarians and information workers, professional and paraprofessional, working in any type of library. The manual has been created to provide a practical guide for organisers and presenters of workshops in running successful training events in their own region.


  • Acknowledgements 
  • About the author 
  • Introduction 
  • Marketing 
  • Public relations 
  • Library services to children 
  • Library services to young adults 
  • Libraries and HIV/AIDS 
  • Library services to people with physical disabilities 
  • Library services to adult basic education 
  • Conclusion 
  • Bibliography 
  • Appendices: workshop transparencies 

© 2003 International Network for the Availability of Scientific Publications (INASP) and Rheina Epstein, author

All rights reserved. 

Parts of this publication may be reproduced for educational purposes as long as it is not for commercial use. The material remains copyright under Copyright, Designs and Patents Act, 1988, or in the case of reprographic reproduction in accordance with the terms of licenses issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside these terms should be addressed to INASP at the address below or to the author as appropriate. 

First published 2003

PO Box 516
Oxford OX1 1WG

Tel: +44 1865 249909
Fax: +44 1865 251060
Email: [email protected] 

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